Everything is about the display." iPod Mini (2004)Īs the smaller and more affordable version of the iPod, the iPod Mini was extremely popular and came in a variety of bright colors. There are no visual interruptions, distractions. In 2009 when he introduced that year's iMacs, Ive said: "There's not a detail there that doesn't need to be there. To Ive, the screen was always the centerpiece of the device.
Though it's been nearly 15 years since its launch, you can still see its aesthetic influence in today's aluminum iMacs and the iMac Pro. With its sturdy L-shaped stand, deep bottom bezel and large display, Apple's all-in-one iMac G5 would become the template for all subsequent iMacs. "I actually think this is less shocking than the iMac was." "At best, people thought it was rather odd," Ive told CNET at the time. The device looked so unusual, it landed on the cover of Time magazine. Colors were gone as well, in favor of a white and silver scheme. Meanwhile, the super-thin display was suspended on an arm that you could swivel and tilt. Most remarkable was Ive's success in cramming everything electronic into a dome-shaped base that even had an optical drive. The iMac G4's design was as big of a departure from the iMac G3's as that machine was from any computer before it. The iMac G4 on the cover of Time magazine
#Apple product design improved since jony portable
Of course, the iPhone would eventually cannibalize the iPod line completely, just as the iPod consigned the portable CD player to history. It wasn't the first MP3 player, but the incredibly simple design - the genius scroll wheel let you scan through a long song list quickly - and user interface made it fun to use. It ditched the bright colors for a solid-white polycarbonate shell and, though boxier than its predecessor, the rounded corners kept it from being a brick. Or maybe it looked like a jellyfish, but it was another conservation piece that perfectly fit the G4 Cube collection.Īfter the audaciousness of the iBook G3, Ive returned to a more traditional laptop design with the iBook G4. Apple iSub speakers (2000)Īlso a collaboration with Harmon Kardon, the iSub looked like it should be in a lab holding a specimen for analysis. The actual speakers were Harmon Kardon, and they were powered by a USB port. Like a collection in a fashion show, these ball-shaped speakers were a perfect accessory to the angular G4 Cube computer. Apple brushed off the complaints by calling the cracks "mold lines" formed as "a part of the injection molding process." G4 Cube speakers (2000)Īpple G4 speakers Christopher Phin/Macworld It was shiny, sure, but some users later reported hairline cracks. G4 Cube computer (2000)Īnother computer that didn't look like a computer, the G4 Cube wrapped the guts in a clear polycarbonate skin. It looked sort of like a handbag, and it even had a handle for easy carrying. The slim case of the iBook G3, made of rubber and plastic, bundled a large keyboard and a 12.1-inch display. The translucent, colored panels from the iMac G3 quickly migrated to other products.
A planet with better designers." iBook G3 (1999) As Steve Jobs said, "It looks like it's from another planet.
A plastic translucent shell allowed you to see inside the all-in-one machine there was no floppy drive, the mouse was round and it was the first Apple computer to use USB ports. First available in a bright shade called Bondi Blue, the iMac G3 later added 10 other colors, from Lime to Strawberry, and two patterns.
A computer that wasn't just a grey box? In a dull world where almost all computers looked the same, Ive decided that color was the answer.
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