KITTY AND VIBE HOW TO
“We provide what we call an ‘Intention Card’ with a link to the playlist as well as instructions on how to get into a positive mental state for a more comfortable and enjoyable try-on experience. “When you order a swimsuit from Kitty and Vibe, it comes to your doorstep with a mood-boosting playlist that matches the ‘vibe’ of your suit,” explained Cameron Armstrong, CEO and founder of Kitty and Vibe. Since 2018, the clothing line has used MOO’s Square Postcards for its ‘Intention Cards’, which are included in every Kitty and Vibe order. This is why Kitty and Vibe has partnered with MOO since it was first founded. Bringing this idea to life meant working with a partner who shared similar values - one that was design-focused, value-led and committed to achieving more sustainable practices.įortunately, Kitty and Vibe has been working with a brand that checked each of those boxes since the very beginning. To incentivize customers to try the brand’s very first take at athleisure, the team wanted to create an exclusive offer that shoppers couldn’t resist. “Making sure the final product was on par with our current sizing and that the messaging was digestible and made sense to our community was a challenge.”Ī post shared by Kitty and Vibe McRae shared, the team at Kitty and Vibe knew that expanding into a brand new category would bring potential risk. “Swimwear is our bread and butter, and we knew expanding into a new category, like athletic wear, was going to bring in some hurdles,” explained McRae. Made from the same sustainable and comfortable fabric as Kitty and Vibe’s swimsuits, the ultra-supportive athleisure garment is perfect for exercise, water activities or just day-to-day life. McRae and the team at Kitty and Vibe knew that the next step in the brand’s journey was changing that narrative by creating a product in which people could feel safe, comfortable and actually enjoy movement.
The challengeĪs Sarah McRae, assistant brand manager at Kitty and Vibe, shared, for many people, movement and exercise can be an unenjoyable activity. Now, the brand is bringing that commitment to an entirely new product space with its latest offering: the Play Dress. This includes ensuring high-quality conditions for all workers, using 100% recycled packaging and manufacturing nearly half of its swimwear line using sustainable fabric with 82% recycled polyester. Kitty and Vibe is also committed to being a sustainable and ethical label. However, the good vibes don’t just stop there. The team believes that the ability to feel self-love is within everyone and a great-fitting swimsuit can manifest that feeling. Kitty and Vibe exists to awaken and fuel self-love for a kinder world. But, when CEO and founder Cameron Armstrong first created the company in 2018, she set out to build a community driven by more than just a great product. Each pair comes in two options for every hip size, ensuring customers get the perfect fit. The inclusive company is changing the way women experience shopping for swimsuits, offering the very first bikini bottoms tailored to shoppers’ specific sizes. The team at Kitty and Vibe, a direct-to-consumer clothing company, is accustomed to making a big splash.
When the positivity-driven clothing brand Kitty and Vibe, made the decision to enter the athleisure space, the team needed a partner who could match their energy: inclusivity, kindness and sustainability all wrapped up into one well-designed product.
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